![](https://cdn.myportfolio.com/85cd68422c09536799dcc6a91f92c476/07e8e953-5d1b-4a69-897b-f1afabcd60d9_rw_1920.png?h=e7497d7c97a2ce65e7ef10bad377b20e)
Shine Under Pressure
The JB logo locks Butler's initials into a diamond-like shape — a reminder of the sharpness he brings to the game and his multi-faceted nature.
Multi-faceted nature? You bet. Butler is known to show up to the gym playing country music during workouts.
![](https://cdn.myportfolio.com/85cd68422c09536799dcc6a91f92c476/9685c726-1f16-40dc-aacd-8045b5e35868_rw_1200.png?h=a48c7b4172ef1cb14586777b140e9a9a)
![](https://cdn.myportfolio.com/85cd68422c09536799dcc6a91f92c476/ccd49bdc-cf23-454d-996f-0bc3563e1b16_rw_1920.png?h=9b2fdc4427f3a82a07e9e435d7f73adc)
![](https://cdn.myportfolio.com/85cd68422c09536799dcc6a91f92c476/817e2a72-36ac-451c-8dd9-fd9cef93a60e_rw_1920.png?h=f7f39c0bfa846a8778a1737fbbcd6904)
Butler's logo is emblazoned across a variety of apparel and gear to reflect his dynamic style and influences.
![](https://cdn.myportfolio.com/85cd68422c09536799dcc6a91f92c476/093f9167-7698-4c3f-b425-8659cfd13d93_rw_1200.png?h=2ade5621142cadf0ff8561bbfb0f55a0)
![](https://cdn.myportfolio.com/85cd68422c09536799dcc6a91f92c476/fb75bb9b-0a37-4776-bbbb-c00bfaf4cbd3_rw_1920.png?h=cf7b0bbceabf9055a3e815570a6fc997)
![](https://cdn.myportfolio.com/85cd68422c09536799dcc6a91f92c476/82b0f37b-6a85-4327-890b-c164f45926e8_rw_1920.png?h=a12b65538c8e13a178ddc132f60723a7)
![](https://cdn.myportfolio.com/85cd68422c09536799dcc6a91f92c476/d55a1da4-9e33-4488-b368-8a8de7ea7c86_rw_1920.png?h=ac4ad4f7334b8b51a8281fcc8bf94692)
Comparative Analysis
It was important to design a symbol for Butler that represented him in every way, but also to fit into the family of logos that Nike has previously established for signature athletes.
![](https://cdn.myportfolio.com/85cd68422c09536799dcc6a91f92c476/6ba61bce-d434-4305-907e-8a7750358eab_rw_1200.png?h=a36849b21560d2709c5958da5a401473)
![](https://cdn.myportfolio.com/85cd68422c09536799dcc6a91f92c476/99579f26-95c5-4fbd-a5c4-04b0e1fe6789_rw_1920.png?h=fdc8750939ac8b81c50295511825face)
![](https://cdn.myportfolio.com/85cd68422c09536799dcc6a91f92c476/e5934f71-84d2-4f74-be51-55d0aaeb0b51_rw_3840.png?h=a3e2185fe4dafb4e36f08de170cfdb1a)
![](https://cdn.myportfolio.com/85cd68422c09536799dcc6a91f92c476/eb378e1f-f1f5-4d70-9685-114a59f4deb5_rw_3840.png?h=4bb189ef47f46d1f1675dd09f7a09b20)
![](https://cdn.myportfolio.com/85cd68422c09536799dcc6a91f92c476/b324b8be-ee47-4ac1-bd47-f8252d83af42_rw_3840.png?h=a52307b542064f502626957e1aa1a2fb)