Shine Under Pressure
The JB logo locks Butler's initials into a diamond-like shape — a reminder of the sharpness he brings to the game and his multi-faceted nature.
Multi-faceted nature? You bet. Butler is known to show up to the gym playing country music during workouts.
Butler's logo is emblazoned across a variety of apparel and gear to reflect his dynamic style and influences.
It was important to design a symbol for Butler that represented him in every way, but also to fit into the family of logos that Nike has previously established for signature athletes.